SEO FAQ

HOME

Back Links

Links from anywhere are good?: NO! Be careful, some pages are blacklisted, meaning link-farms or pages full of links.. are not good, and Google will actually take these pages and make them into negative PR pages (so if they link to you, they hurt you)
What are Back Links?: Back Links are links targeted at your content/website from another site. These are great, the more websites pointed at your website, the more "popular" Google Algorithms figure your website is, and the higher the PageRank.
Where should I get links to my website?: First of all, the best way is to not ask/know, if you have good content people will get to you without your asking.

If you do want to get out there a bit, SEO directories are not a bad place, Blogs, etc. Websites with content relating to your content is ideal (i.e if you own a catering business, food-related sites linking to you are ideal)

Rule of Thumb: If the page you are hoping to get a back-link from has a PR of 3+ go for it, just keep checking to see if it goes up, and see if it goes from 3+ to N/A (this could be Google checking up).

General

What is SEM?: Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. For Instance use of Google AdWords is a common practice for many businesses, receiving traffic for "sponsored links" on most given keyword searches.
What is SEO?: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks" (i.e PageRank). Higher "ranked" websites generally get more traffic.

Keywords

Is there such a thing as too many keywords?: Search Engines do not like you hording all the keywords, make sure you have a maximum of 25 keywords, they can all be 3-word keywords however make sure to keep it to a maximum of 30.
What are Keywords?: Keywords are defined in your meta-tag, or a hidden code in every website. Keywords help google and other search engines find out what your website's content may be about. Keyword Relevancy is crucial, your website keywords should always batch your content
What is "GOOD" Keyword Relevancy?: Relevancy Percentages rely on the keyword meta-tag analyzer. In years of experience a good keyword relevancy percentage lands above 80-85%.

Meta Tags

What are Meta Tags?

Meta Tags are located in the "head" section of any website, most webpages have them and they are useful for storing important information for Google Crawler Bots.

What Kind of Information is stored in meta tags?

Meta tags have the tags for:

Keywords
Description
Robots
Author

Google sees these and the bots read them, your main focus for any kind of SEO will always start in the "Keywords" or "Description" Meta Tags

PageRank

How do I inrease my PageRank?: PageRank is an algorithm based on many things. A lot of things tie into PageRank. Back links, good content, a wide spread of information across pages, etc.

Roy S. Designs will create an SEO/SEM plan for you, based on what you have and what you need to help boost your PageRank. Contact Us today for a quote.
What is PageRank? Also known as "PR": PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. It is Google's way of determining which websites are more "important" and should be more relevant given any search with the use of keywords.